Brand Ambassadorship: Promoting launch of dating app Chappy and supporting social marketing campaigns tackling issues in the LGBTQ+ community through social media and guerrilla marketing.
Chappy caught my attention via Instagram since before their official launch, promoting inclusivity, standards and respect within the LGBTQ+ community.
Watching the marketing activities they executed throughout their launch and how they quickly established themselves as a leading gay dating app internationally was exciting for me since I had just immersed myself in the marketing sector. I followed their successes and based a lot of my first years' university coursework on their social campaigns.
Celebrity owner Ollie Locke, Chappy team members and other LGBTQ+ supportive celebrity opinion formers arranged a Chappy Tour panel discussion at Leeds Beckett University to discuss issues facing the gay community. Due to a small audience, the team had no issues in turning the event into an intimate sofa-session with anecdotes and a safe space to have open conversations.
This led to me joining the team as a Chappy Ambassador. This was a part-time, paid ambassadorship carrying out multiple guerrilla marketing tasks around Leeds and via my personal social media such as:
- Flyering, postering and partnering with coffee shops for events such as LGBT History Month
- Working towards monthly deliverables - showcasing branded clothing and promoting the brand values to encourage downloads
- Working with a team of nationwide ambassadors