Inbound Content Marketing: Content Plan and creation for EP Marketing
EP Marketing is a marketing agency based in Ipswich, lead by Emma Pratt, a busy marketer who sought focusing on big client projects.
Emma knows the importance of a consistent and regular inbound marketing content strategy, and therefore enlisted my assistance to devise a content plan and assist with the marketing of her own brand on a freelance basis which allowed her to focus directly on client projects.
After meeting with Emma and auditing her website (including a competitor SEO analysis), topic areas which required focused attention became clear and this informed content objectives. From this, a series of topic areas were developed to be addressed and a content plan was formed to tackle areas of weakness over the next 12 month period.
My role in supporting Emma is ongoing and includes creating content to support inbound marketing and SEO efforts, as well as for social media and email marketing campaigns. I have also worked with Emma to better optimise her site for search engines and improve user experience when using the site to find new information.