Website Audit & Development

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Bricklayers Social Club is an online community of engaged bricklayers, led by influencer Ashley Francis. Ashley built an impressive network of over 20,000 followers on Instagram and he wanted to offer more than product tutorials, so he built an online space for his community to engage and transact. 

He built a website with many of the elements he hoped to see, but the site needed a facelift. He also wanted to create a private members area with paid memberships, enhance the branding and aesthetic of the site and track site metrics.

Ashley had a set budget, so I worked with Ashley to understand which enhancements were most important to him and discuss affordable options to achieve his goals. I then set out to redesign the website with consistent branding throughout the site, clearer segments and an entirely new gated site area to encourage sign-up.