Content marketing is an inbound marketing tactic to bring customers to your brand by focusing on content and is a great way to showcase your brands expertise in your field. Content creation is a huge aspect of content marketing which is often time-consuming and relies on a level of creativity that not all busy business owners possess or are able to utilise which is why it is something that is often disregarded or outsourced to an agency.
Blogging is a great content marketing starting point but is by no means exhaustive of the opportunities content marketing can generate for your business - content can look like: surveys, games, quizzes, infographics and lots more depending on your objectives.
Content marketing can be beneficial to support search engine and social media marketing activities by creating content that adds value to specific audiences in the form of bespoke landing pages. Choosing the distribution channels for your content is just as important as the content creation when it comes to achieving success.