Design or printed sponsorship brochure, raising funds for a Ground Improvement Programme

Conrad Consulting wanted to provide Framlingham Town FC with marketing material and support that would help raise additional sponsorship to fund a 5-year Ground Improvement Programme, that would enable the club to reach the conditions required to progress into a higher league. 

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This involved creating a pack that captured the story and culture of the club, breaking down sponsorship opportunities into packages, and telling the story of where club funds are to be spent in a detailed Ground Improvement Programme.

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I worked with Tom Palmer from TMP Carpentry, who is also the club's main sponsor - to turn his sponsorship plan into a creative and visual brochure that truly captured the essence of the club, with a clean design and consistent branding throughout. I hoped this brochure would have the look and feel of a matchday programme.

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Tom was delighted with the outcome and shared that in the first year alone, they had received overwhelmingly positive feedback from within the club and other teams. They raised their usual annual sponsorship from c. £7,000 a year to a whopping £32,000 in sponsorship, which has enabled them to progress ahead with their ground improvement programme, a year ahead of where they had planned to be. 

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This project was a delight to work on, mostly because of being able to see the positive impact it has had and wonderful feedback. I hope to be involved with their next sponsorship programme.