Branding & Logo Design for Strategy Space
Strategy Space was introduced to me by a boss of mine during my role at Unite People. Strategy Space is run by a freelance strategy consultant in the financial sector. This project sought to understand the business so that key branding decisions could be made. It was important to understand the target audience of the brand and how Strategy Space felt they were perceived within their target market.
Some key requirements for this role was that the brand needed to be simple to fit within the industry and the client already had some ideas on how the logo may be used on branded merchandise, meaning the logo had to look effective in single-tone as well as full colour.
After numerous progress meetings and several iterations of alternative concepts and colours, the logo was formed and the brand guidelines were written into a branded guidebook to influence all future branded collateral. To accompany the logo, the client received a branded email signature, letterhead and invoice template.